Why do people choose the diamond as an engagement ring? It’s said that with the diamond as messenger of romantic love, it began with the belief that Cupid’s arrows were tipped with diamonds.
Although diamonds were used in rings for many centuries, some experts date the origin of the diamond engagement ring to the 15th century, which also coincides with the time that new techniques for cutting diamonds were developed.
In 1475, Constanzo Sforza presented his bride, Camilla d’Aragona, with a diamond ring on their wedding day; Then, in 1477, Archduke Maximilian gave a diamond ring —- this is the first recorded engagement ring – to his betrothed, Mary of Burgundy, daughter of Charles the Bold. At that time, the diamond ring was a feature of royal and noble weddings.
In 1800s, the highly sentimental Victorians make jewelry from human hair, and use gemstones to spell out names or endearments, such as a D-E-A-R-E-S-T ring set with a sequence of diamond, ruby, emerald and so on.
In 1867, diamonds are discovered in the Cape Colony (now a province in South Africa), the beginning of a huge increase in the diamond supply.
In 1880, Cecil Rhodes, who arrived in South Africa in 1873, founds the DeBeers Mining Company with other investors. Within the decade, they will control 90 percent of the world’s diamond production.
In the 1930s, when demand for diamond rings declined in the U.S. during hard economic times, the De Beers Company began an aggressive marketing campaign using photographs of glamorous movie stars swathed in diamonds. Within three years, the sales of diamonds had increased by 50 percent.
In 1947, De Beers launched its now classic slogan, “A Diamond is Forever.” This spurred even more sales. The implied durability of a diamond conveyed the meaning in the American psyche that marriage is forever. By 1965, 80 percent of all new brides in the United States sported one.
A diamond’s purity and sparkle have now become symbols of the depth of a man’s commitment to the woman he loves in practically all corners of the world. At UWDress.com, you can find the most beautiful wedding dresses.