The history of the diamond as an engagement ring

Why do people choose the diamond as an engagement ring? It’s said that with the diamond as messenger of romantic love, it began with the belief that Cupid’s arrows were tipped with diamonds.

Although diamonds were used in rings for many centuries, some experts date the origin of the diamond engagement ring to the 15th century, which also coincides with the time that new techniques for cutting diamonds were developed.

In 1475, Constanzo Sforza presented his bride, Camilla d’Aragona, with a diamond ring on their wedding day; Then, in 1477, Archduke Maximilian gave a diamond ring —- this is the first recorded engagement ring – to his betrothed, Mary of Burgundy, daughter of Charles the Bold. At that time, the diamond ring was a feature of royal and noble weddings.

In 1800s, the highly sentimental Victorians make jewelry from human hair, and use gemstones to spell out names or endearments, such as a D-E-A-R-E-S-T ring set with a sequence of diamond, ruby, emerald and so on.

In 1867, diamonds are discovered in the Cape Colony (now a province in South Africa), the beginning of a huge increase in the diamond supply.

In 1880, Cecil Rhodes, who arrived in South Africa in 1873, founds the DeBeers Mining Company with other investors. Within the decade, they will control 90 percent of the world’s diamond production.

In the 1930s, when demand for diamond rings declined in the U.S. during hard economic times, the De Beers Company began an aggressive marketing campaign using photographs of glamorous movie stars swathed in diamonds. Within three years, the sales of diamonds had increased by 50 percent.

In 1947, De Beers launched its now classic slogan, “A Diamond is Forever.” This spurred even more sales. The implied durability of a diamond conveyed the meaning in the American psyche that marriage is forever. By 1965, 80 percent of all new brides in the United States sported one.

A diamond’s purity and sparkle have now become symbols of the depth of a man’s commitment to the woman he loves in practically all corners of the world. At, you can find the most beautiful wedding dresses.

Original link: Announces Big Promotion for Customers to Buy Petite Wedding Announces Big Promotion for Customers to Buy Petite Wedding
New York, NY — (SBWIRE) — 04/21/2014 — This morning announced a big promotion for everyone in need to buy its cheap petite wedding dresses with straps. It is an exclusive fashion collection for petite sized brides-to-be. This is a …

The Best Place to Buy High Quality Wedding Dresses and Prom Dresses Is is the best one for ladies worldwide to buy high quality wedding dresses and prom dresses; the company is launching a site-wide dress promotion to expand its market share. Share on Twitter Share on Facebook Share on Google+ Share …

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How to dress yourself as a wedding guest?

What? You are invited to a wedding? Great! But why frown? Ah, I see! You have no idea about what to wear. Don’t worry and here are some guidelines for your


Although wedding dresses of guests should

never upstage the wedding couple, they should still be the best pick amongst the guests! But how to make it? At, you can find your perfect dress to wear at

a wedding.

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First, consider the formality and time the wedding to be held. If you are to attend a formal morning or daytime wedding, it’s suggested to wear a

short cocktail dress, sundress, or an

elegant suit. You can decide gloved and hat; For a formal evening wedding, better to wear a

style="text-decoration: underline;">long evening dress or a dressy cocktail dress with detailing like sequins and wrap dresses; Regarding to an informal

morning or daytime wedding, it’s same as formal daytime wedding, but you can wear a short dress or business attire too; Regarding to an informal evening wedding, a

dressy cocktail dress or evening gown would be best bet; As for the semi formal morning or daytime wedding: a short dress, tea length dress or suit will do; On a semi

formal evening wedding, a dressy cocktail dress or evening gown is fine; For an ultra formal evening wedding, choose any of the above dresses with extra bit of glitz

like diamonds, fur and sequins.

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The season will also influence the dress choice you make. Nice light breathable dresses that expose more skin for the hotter months and thicker heavier dresses for

the colder months. Most weddings will have at least some time spent outside for photos, so one needs to prepare for these parts of the wedding day.

A very popular type of wedding these days is a beach

wedding. This calls for a unique type of dress. It’s outdoors so you will need to consider the factors of the weather, wind and sun. If it happens to be

windy can your dress cope? Or will you be constantly battling with your dress and the wind. A dress that is better fitted and not too long so it doesn’t drag in the

sand would be most suitable.

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Second, keep your body type in mind when you are selecting your wedding guest dress. One-piece dresses will skim along the body and can make you look trim. You always know what looks

great on you but still keep an open mind to any styles recommended to you.

Third, don’t wear white, cream or ivory. Only the bride gets to do that on her wedding day, so wedding guests should steer clear of these

particular colors. Avoid black during the day.

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Further you might need to keep in mind the culture of the couple getting married. Ethnic marriage ceremonies may include ethnic styles of dress. If

most of the people attending the wedding are going to wear such ethnic styles of clothing you may choose to do the same so as not to stand out in a negative way. Check

with the bride and groom that there aren’t any special requirements or expectations that have been place upon you, the wedding guest.

Original link: Ugg’s Brand Expansion Will Keep Them On Top this Holiday Season

(PRWEB) October 14, 2010

The on-line shoe retailer is expecting a sell-out of its Ugg brand boots this season, particularly in the run up to Christmas, an extremely busy period for retailers everywhere. also have a store in Birminghams Bullring Shopping Centre, situated next to Selfridges on the ground floor and one of their biggest sellers is the Ugg boot. This Christmas is predicted to be extremely busy and have ordered extra stock in all of their top Ugg ranges to cope with the expected high demand for this popular boot so that customers will not be disappointed when they come to get their Uggs.

Ugg Australia are currently owned by Deckers Outoors who took over the brand in the mid 90s and have clearly done a great job steering the business through its very successful last decade of sales. There are many theories about how Deckers have managed to create such a hugely successful brand of boot and some might say it is the boot itself which is a classic and has been the perfect choice in the cold autumn and winter months and the generally quite wet climate we have here has meant that we certainly need a sturdy, warm, dry boot to wear which goes with every new seasons trends and the Ugg has certainly become first choice.

Maybe Deckers success is down to the way it has managed to keep the publics interest by regularly releasing new styles and ranges of equally gorgeous and stylish designs to keep customers coming back for more year after year.

This brand longevity can also be seen in the way that Deckers have developed the Ugg boot to extend its appeal, for example it now produces a very popular range of kids boots as well as selling mens Ugg boots too. The mens Uggs are proving extremely popular after the Autumn/Winter catwalk previews saw mens boots featured heavily with the clothing fashions being fairly relaxed with jeans tucked nonchalantly into open boots, cool and trendy and a great look for the stylish man this season. So whilst always keeping one eye on the fashion trends and making sure their range fits perfectly with the changing seasons Ugg have made sure they have become synonymous with every seasons fashion trend.

Kids fashion has always been a big industry and the Ugg boots for children have been a huge contributor to the overall look for a cute but oh-so-cool kid about town. Though they still cost quite a bit, parents dont mind spending money on a decent pair of boots that their children can wear all winter and also that their kids are happy because they look as trendy as can be in their chunky boots with the lovely warm lining!

So respect goes to Deckers who seem to be moving with the times and are possibly one of the few companies who are predicting profits this year in such an unstable economic climate as we are currently experiencing. Maybe other companies should be looking to them for guidance on how to get through these tough times and maybe even make a little bit of profit. But, refusing to be daunted by the current economic downturn, Deckers are planning further expansion with their fabulous Ugg brand of clothing and accessories such as handbags and rugs to name but a few, this range is currently only available on-line here at the moment but with this news also comes the news that Deckers are planning to open more stores to sell its own brands as well as supplying them to selected retailers like as mentioned previously. This move signals the confidence that Deckers has in the Ugg brand to take them further and opening its own retail stores both in the US and overseas is a sure fire way of consolidating the brand recognition amongst its customers as well as adding a lot more new ones too.

About Cloggs: has been an official retailer of UGGs ( and stocks a full range of all their latest styles including the UGG Bailey Button ( and the classic tall ugg boots ( They also stock a range of other brands including Crocs, Dr Martens and Converse.


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Something Blue emerges as top 2014 colour scheme for weddings, reveals bridal florist Todich Floral Design

London (PRWEB UK) 24 March 2014

London bridal florist Todich Floral Design is now in the midst of the busy wedding season and has noted an increasing trend for couples requesting something blue for their wedding flowers to complement blue bridesmaids dresses or wedding colour schemes.

The top wedding florist has recently noticed a flurry of brides requesting blue flowers for their weddings, after royal blue featured heavily in last months London Fashion Week. Royal blue can be a tricky colour to match and work with when it comes to flowers, but here Todich Floral Design recommends some naturally blue varieties which are stunning, as well as good complementary colours that can be used.

The emerging trend for something blue was first spotted last month on the catwalks, where models were seen wearing a variety of designs in gorgeous royal blue. Royal blue is an elegant deep colour that eludes royalty, and similar shades include navy, cobalt and midnight blue, which all create a very cool, calming effect. Todich Floral Design expects these colours to be seen in weddings all summer, as well as into autumn and winter too.

Strong and bold, blue is particularly striking in combination with yellow, coral, fuchsia, peach, lime green, white and purple all perfect for summer weddings. Blue is also known as the colour of trust which makes it a particularly meaningful bridal flower colour to use. Plus of course its another way to incorporate the something blue, which has the long-time meaning of good luck.

We love the royal blue theme that is in fashion at the moment because it is extremely refreshing and unique, says owner Zlatko Todd Todic. Brides now tend to prefer the natural look though, so we would recommend naturally blue species such as hydrangea, cornflower or delphinium, combined with flowers such as yellow, cream or peachy pink garden roses, white stock or phlox, and tanacetum daisies for an organic, wildflower look.

Top London florist Todich Floral Design specialises in working with brides to create flowers that perfectly match their venue and wedding colour theme and in creating bespoke floral designs in line with current wedding flower trends. The flower company has worked in some of the top venues in London including Mandarin Oriental and Caf

Yes, Men Are Actually Buying Leggings for Fall

Yes, Men Are Actually Buying Leggings for Fall
It took women like Lindsay Lohan, Nicole Richie, and millions of others glomming onto them in the mid-aughts — pairing them with denim cutoffs, tunics, and (ugh) Uggs — to get the most daring among men to try out the look. Stores like Barneys …

SOFIA Z Shoes Introduces Advanced Insole Comfort to Fashion Footwear

Los Angeles, CA (PRWEB) March 28, 2014

SOFIA Z Shoes challenges traditional high fashion footwear with a revolutionary blend of design and construction that provides high heels with the superior comfort of sneakers. The brands extraordinary debut collection for 2014 finally delivers elegant 4-inch heels with a patent pending, lightweight cushioned insole footbed that cradles the foot in luxurious comfort for over 12 hours. The game changing shoe line is eliciting tremendous buzz for its technologically innovative craftsmanship that has been described to feel like your feet are resting on pillows, and sophisticated, on-trend styles at accessible prices.

Headlining the must-have, wear-it-to-believe-it list are: Sofia, a curvy, sensual peep toe; Laura, an ankle strapped peep toe with intricate filigree cutout; Cristina, a high ankle boot in delectably supple chocolate leather with a buckle accent; Isabel, a timeless yet sexy open toe; the classic strappy Lena pump. The line also showcases a wide range of chic choices in pumps, open toes, booties and wedges, in neutrals and various colors such as eggplant, fuchsia, cobalt and red, cheetah and zebra prints. But even more impressive than these spectacular looks is the unparalleled attention that was devoted to the wearers comfort. Each shoe has been subjected to strenuous testing that ensures efficient weight and pressure distribution, impact absorption and dampening, rear fatigue resistance, temperature regulation, stability, balance and traction, especially on uneven surfaces. And all the materials used, primarily the finest quality Brazilian leather, has been tested for flexibility, bending stress, breathability and durability.

According to founder and president Usha Patel, Sofia Z is the ultimate solution to every womans dilemma of wanting the kind of heels worthy of dramatic entrances for complimenting your designer dresses but doesnt compromise comfort. I love fashion and have looked far and wide for shoes that offered both. As a busy career woman, I am often running from one meeting to the next, one airport terminal to another. And because Im an avid triathlete, I once field tested many comfort claiming heels to alleviate post-training pain to no avail. I just gave up and eventually decided to sit down and create one myself. And once I discovered the right mix, I actually proved my point by wearing Sofia Z shoes on a 5K run in under thirty minutes. They really feel like your feet are resting on pillows. Sofia Z Shoes are meticulously handcrafted in Brazil, in sizes 5 to 10, retailing from $ 200 to $ 350 and are available in boutiques nationwide as well as various online stores and on the website


Cited among the countrys most dependable public relations agencies by Womens Wear Daily, MANNFOLK PR has offices in New York and Los Angeles with a showroom located in the heart of Hollywood for convenient celebrity access. The agency specializes in representing a dynamic range of fashion, beauty and lifestyle brands looking to heighten their visibility in a competitive media environment. In its extensive history, Mannfolk PR has helped launch and establish many now well-known brands including American Rag, Chaz Deans WEN Hair and Body products and others.



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How to pick a dress for the rectangle-shaped body?

What is a rectangle-shaped body?

Rectangle body traits:

Straight shoulder line and ribcage
Straight hips and bottom
Very little waist definition
Average tummy

How to dress a rectangle-shaped body?

Rectangle ladies are fairly straight up and down, and there is no main area to minimise, but we can
proportionally dress the top and bottom of your body to enhance your waist.

Do opt for lower, wider necklines such as jewels, scoop, boat necklines – this looks even better with details such as embellishments around your neck and shoulder.

Do consider a-line skirts. The a-line skirt literally flares out like the shape or the letter “A.” The A-line skirt will give the appearance of shape to your lower body. Try to wear skirts that stop just above or at the knees. This will allow the curvature of your calves to show.

Do try a ball gown (full skirt, form-fitting bodice) as this will draw attention to your waistline and give you a curvier look. A ruched or embellished waistline is also a nice choice. Ornaments, belts, wraps, darts and ribbons are just a few examples for waistline embellishment.

Do wear anything that is nipped at your waistline or right below your bust (such as an empire waist).

Do go for loose fit, puffed, cap, ¾ sleeves, flared, cuffed or rolled up sleeves.

Do pick dresses with simple straight lines, empire line, shift dresses.

Do focus on girly and flirty skirts and dresses that will give you a feminine shape.

Do look for belts that are simple in style as well as dark in color and wrap the belt around the thinnest part of your waist for maximum slimming effect!

Original link: